Apr 14, 2013
Rüsselsheim. The Opel ADAM is all the rage with experts and customers alike thanks to its unconventional looks and groundbreaking technology. Most recent proof of this is the renowned “red dot design award” which the 37-member jury of international experts now awarded to Opel’s individualization champion.
As winner of the “product design 2013” award in the “Automotive and Transport” category, the ADAM successfully “asserted itself against extremely intense competition”. Over 30,000 orders have already been received for the stylish Opel newcomer, which captivates with “aesthetic shapes and sustainable trends” according to the experts. “We seamlessly continue our tradition of ‘red dot design award’ victories of the last years with our new lifestyle car and make a strong statement in terms of innovative power,” says Niels Loeb, Opel Chief Designer Exterior. “With our ADAM, we once again show that we can offer superb design in every passenger car segment and for every taste.”
The new ADAM is the fourth Opel “red dot design award” winner since 2009. Previously the mid-size Insignia, the Astra Sports Tourer and the compact Astra GTC coupé were awarded the coveted “red dot”. This is further proof that Opel’s design language “sculptural artistry meets German precision” that was introduced with the Insignia is very well received by both customers and experts.
This year there were more applicants than ever before for the „red dot design award“. 1,865 companies and designers from 54 countries presented the expert jury a total of 4,662 products in 19 categories for consideration. The award will officially be presented at the “red dot gala” on July 1, 2013 in the Aalto Theater in Essen, and over 1,200 international guests from business, politics and media are expected to attend. The origins of the award, one of the largest and most renowned design competitions in the world today, date back to 1955.
Individual design defines the Opel ADAM – there is no other car in this class in the world that can offer more than 61,000 variants for the exterior and nearly 82,000 for the interior. These range from 12 body colors and three additional combinable roof colors to 31 different wheel designs with unique clips and details like different headliners with LED illumination.
Inside, the ADAM features high-tech innovations like the IntelliLink infotainment system that is compatible with both iPhones and Android smartphones. This makes the ADAM the best connected small car, as it also supports SIRI Eyes Free voice recognition for iPhones. The lifestyle car also boasts a host of equipment and technology options that have at best been familiar from higher-class models until now. These include the latest generation Park Assist, heated steering wheel, Side Blind Spot Alert and the integrated bicycle carrier FlexFix – all features worthy of accolades. A few weeks ago the unconventional Opel ADAM already won over the "Plus X Award” expert jury with its operating comfort, design, high quality and innovations.