World premiere for everyone – Opel puts the IAA on the road
Sep 11, 2013
Opel parades exhibition highlights on a car transporter through the city of Frankfurt am Main
Rüsselsheim. No time to visit the IAA? Then Opel can lend a helping hand. For those unable to attend this year’s International Motor Show in Frankfurt (September 12-22), Opel is putting the brand’s world premieres and most important innovations from the exhibition on the road. To mark the occasion of the “world’s most automobile show”, the new Insignia, Insignia Country Tourer, ADAM and Cascada – to name just a few – are being paraded from morning to night on two fully loaded car transporters through Frankfurt’s city center.
The only piece of bad news is that the Monza Concept is not on board. The only single model will remain on the IAA exhibition grounds the whole time. Anyone who wants to see the exciting specimen and get a taste of future Opel models should definitely plan a visit to the Opel booth D09 in hall 8, where visitors are of course able to experience the brand’s other new innovations live and up-close – including the opportunity to test the driver’s seat.
Visitors are greeted by Opel when they arrive at the multi-story car park and the free parking areas where our friendly helpers are handing out booth plans and raffle tickets: One of the tempting prizes is free tickets to the derby between Opel’s partner club Mainz 05 and Eintracht Frankfurt on the Bundesliga’s twelfth day of play.