Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
Rüsselsheim. Mats Hummels aims, shoots … and hits the bar. From there, the ball bounces right onto the roof of an Opel Movano parked behind the goal. And this is supposed to be an advert for a carmaker?
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