Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
Opel is a leader in the development of trendsetting cars and technologies – and the brand again emerged from the Plus X Award ceremony in Cologne yesterday evening as the “Most Innovative Brand” in the automotive product group.
Now the Opel Astra GTC is also taking off with the all-new 1.6 SIDI Turbo (Spark Ignition Direct Injection) engine. The new generation Turbo direct injection unit rounds off the compact coupé’s gasoline portfolio while it replaces the previous 1.6 Turbo.
Rüsselsheim. Opel cuts a fine figure on World Environment Day (June 5, 2013). Since introducing ecoFLEX technology in 2008, the brand has presented a wide spectrum of ultra-efficient models and continuously reduced fuel consumption and emissions.
Rüsselsheim. The respected trade journal auto motor und sport will publish the results of its endurance test with the Opel Astra Sports Tourer CDTI in tomorrow’s issue (12/2013). In the test article the author writes, “In terms of reliability, it completed the 100,000 km distance with flying colors and confidently stormed its way to the top of the defects index hit list for its class, easily claiming the number one position. Touché!“
Rüsselsheim/Den Haag. When the Dutch royal couple Willem-Alexander and Máxima visit Opel in Rüsselsheim on June 4th as the head of a business delegation, the main topic of the day will be the future of mobility.
Opel is back: from May 29 – June 2, 2013, the brand will welcome around 70,000 people with more than 20,000 cars to the world’s biggest annual Opel fan gathering in the motorsport arena in Saxony-Anhalt.