Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
Opel is back: from May 29 – June 2, 2013, the brand will welcome around 70,000 people with more than 20,000 cars to the world’s biggest annual Opel fan gathering in the motorsport arena in Saxony-Anhalt.
"Opel is back" is the motto of the 41st 24-hour race (May 17– May 20) on the Nürburgring. Around 200,000 expected visitors can look forward to some 12 privately operated Opel cars, including the brand-new Astra OPC Cup racing car and the foxtail Manta that has attained cult status.
The Opel Mokka has become an absolute best seller just seven months after its arrival at dealerships. Opel has received more than 100,000 orders for the trendy sub-compact SUV which is especially popular in Germany, Russia, UK, Italy and France.