Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
"Opel is back" is the motto of the 41st 24-hour race (May 17– May 20) on the Nürburgring. Around 200,000 expected visitors can look forward to some 12 privately operated Opel cars, including the brand-new Astra OPC Cup racing car and the foxtail Manta that has attained cult status.
The Opel Mokka has become an absolute best seller just seven months after its arrival at dealerships. Opel has received more than 100,000 orders for the trendy sub-compact SUV which is especially popular in Germany, Russia, UK, Italy and France.
Ulrich Schumacher (55) has today been appointed Member of the Board of Management, responsible for Human Resources, and Director Labor Relations at Adam Opel AG as well as GM Europe Vice President Human Resources, effective May 1.
Opel is launching three new engine families and 13 new engines between 2012 and 2016, renewing 80 percent of its engine portfolio. In the same period the company will also launch a host of new transmissions.