Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
Rüsselsheim. When Louis R. Hughes took over at the helm of Opel in April 1989 – 25 years ago this month – he was faced with a myriad of tasks, but his attention immediately turned to catalytic converters.