Twitter is a great medium for dialogue with people you otherwise wouldn't be able to talk to. And of course the heads of the biggest industry in the world, the automotive industry, should make use of Twitter, right? But they don't: There's no European automotive CEO actively engaging on Twitter ... except Dr. Karl-Thomas Neumann at Opel.
Opel stages the new compact class star with a good dose of humor, a cool video shows the newcomer jumping over the luxury class. Quantum leap as kick-off, main campaign starts on October, 1st. Preview of TV spots already on the Opel YouTube channel.