Dec 17, 2013
Opel commences creative cooperation with the Canadian rock-singer and photographer
Rüsselsheim. The Opel ADAM is to be restaged and what’s more, by an international superstar. The Canadian composer and rock-singer isn´t only an outstanding musician, he is also a respected photographer. In his studio in Berlin the artist photographs the individualization champion for a calendar entitled ‘ADAM by Bryan Adams’. Furthermore, Bryan Adams created an ADAM according to his own artistic design – in a camouflage look. On January 23, the results will be unveiled at a vernissage in the museum Haus der Kunst in Munich and will be on show until January 26. The ‘ADAM by Bryan Adams’ in camouflage-look will be launched as an exclusive limited edition series of ten cars, the proceeds will go to the ‘Bryan Adams Foundation’ that looks after needy people the world over.
Tina Müller, Chief Marketing Officer, who was present at the shooting in Berlin is excited about the cooperation: “We´re happy that we were able to win such an excellent artist. That´s automotive photography as has never been seen before and one that is surprising coming from Opel. Opel is going to use the motifs in the communication around the ADAM in diverse ways. This campaign will deliver plenty to talk about – and that´s only one of the elements with which we want to position the brand as increasingly modern and as a lifestyle brand.
Bryan Adams had a lot of fun with the project and says: „With the Opel ADAM everything is possible.”
As a motif designed by Brian Adams, the Opel ADAM joins the ranks of the prominent and world famous. The Canadian has already had Amy Winehouse, Michael Jackson and Dustin Hoffmann model in front of his camera. On the occasion of the golden jubilee, Bryan Adams was chosen to make a portrait of Queen Elisabeth II – today it´s a motif on a Canadian stamp.
The Opel ADAM was launched at the beginning of the year and now the model inspires experts and customers with its unconventional entrance and groundbreaking technology. The jury of the renowned red dot design award certifies that the ADAM cuts a good figure as a design-object. Just recently, the ADAM convinces the readership of the Auto Zeitung for the second time running and was awarded the ‘Auto Trophy 2013’ in the category city cars.
The ADAM is also top in all things connectivity. The IntelliLink-Infotainment-System is the main attraction. It makes the Eisenach-produced little car the best-connected small car: The system is compatible with iOS and Android-operated Smartphones; the Siri Eyes Free feature in the IPhone is also supported.
Furthermore, the urban lifestyle model offers a firework of further innovations, until now only seen in premium class vehicles. The automatic parking assistant, a heated steering wheel, a blind spot assistant and a fully integrated FlexFix rear bicycle carrier - exclusive to Opel - are unique in this segment.