Opel ADAM: TV Ad Campaign for the Best Connected Small Car Starts
Feb 6, 2014
Spotlight is on IntelliLink infotainment system in new TV commercials
Rüsselsheim. A different kind of wedding: in a new international TV advertising campaign for ADAM, Opel shows that the big day doesn’t necessarily have to take place in a civil registry office or church. The TV spot shows that the Opel ADAM is the best connected small car in its class thanks to its IntelliLink infotainment system and Siri Eyes Free voice control function, which also makes it the perfect wedding venue. With the motto “Connected for life”, Opel demonstrates the ADAM’s unique connectivity possibilities in a very special marriage ceremony.
In the 30-second TV spot “Wedding”, a wedding party including the minister and witnesses is on the road in many colorful ADAMs. But instead of heading to the church in their lifestyle cars, the marriage ceremony is performed underway. Connected over the clever IntelliLink system with Siri Eyes Free, the bride and groom say “yes” during the ride and the minister – also digitally connected – pronounces them husband and wife.
“Connectivity of all kinds is the subject of our time,” says Tina Müller, Chief Marketing Officer at Opel. “With the ADAM we have brought a fully customizable and optimally connected car onto the road. But technology alone is cold. It only becomes emotional when it enriches our lives. This TV spot shows this a surprising and fun way.”
The European TV ad campaign begins February, 10 on high-viewership TV stations.