Apr 8, 2014
Rüsselsheim. Supermodel Claudia Schiffer is currently captivating TV audiences around Europe with her chic ‘It’s a German’ ad campaigns for the Opel Astra, Meriva, Mokka and Zafira Tourer. Now in response to their huge public impact, Opel is releasing two behind-the-scenes videos and some photos together with videos of the ads so the allure of the fashion icon and the attractions of the Opel cars can be enjoyed by anyone at any time.
Claudia Schiffer is Opel’s European brand ambassador and, as one of Germany’s best known ‘exports’, she brings her own unique glamour and charm to the ‘Made in Germany’ theme of the ads. They illustrate the enduring appeal of great German engineering, such as the clever, rear-hinged rear doors of the Meriva and the adaptive all-wheel drive technology of the Mokka SUV. As the unmistakably German face of Opel in Europe, Claudia’s new role fits as perfectly as the beautiful outfits she has modeled in an international career spanning more than 25 years. At the end of each ad, she signs off with the catchy punchline: “It’s a German.”
The ad campaign was launched at the beginning of February across Europe, apart from Germany, Opel’s home market, and the UK where Opel’s Vauxhall sister brand is sold. “Claudia is a great German icon with real international appeal who fully identifies with the values of our brand,” says Opel Chief Marketing Officer Tina Müller. “The public response to the style and humor of these TV ads has been overwhelming, and we’re now delighted to make them available for audiences to enjoy worldwide.”
‘It’s a German’ ads can be seen: