Mokka Defends "All-wheel Drive Car of the Year" Title
Apr 11, 2014
Second consecutive victory: Opel Mokka again wins major readers’ poll
Already more than 200,000 orders: Trendy SUV popular with buyers
Rüsselsheim. The Opel Mokka sub-compact SUV is again the number one readers’ choice in this year’s Auto Bild Allrad awards, retaining its "All-wheel Drive Car of the Year" title in the "Off-road vehicle and SUV up to 25,000 euros" category. 18.7 percent of readers voted for the trendy Opel, putting it clearly ahead of the Skoda Yeti (14.6 percent) and the Nissan Qashqai (12.4 percent). The award ceremony took place on April 10 at Depot 1899 in Frankfurt am Main. Jürgen Keller, Opel’s Executive Director Sales, Marketing & Service Germany, accepted the winner’s prize from Editor-in-chief Bernhard Weinbacher.
"We are very proud that our Mokka was able to defend its All-wheel Drive Car of the Year title," said Jürgen Keller. "A readers’ poll is always of very special significance to us. In addition, the readers of Auto Bild Allrad are extremely knowledgeable in the area of off-road vehicles and SUVs, which is why we value their opinion so much."
Another winner for the Rüsselsheim carmaker is the Insignia Country Tourer. It successfully asserted itself as a new entrant in the "4x4 Crossover" category against long-established competitors, such as the Volvo XC 70 and the VW Passat Alltrack, and came in third with ten percent of the votes – behind the Audi A6 and A4.
Opel Mokka - A success story
The Opel Mokka continues to ride a wave of success. In just 18 months since its market launch, the Mokka has attracted a rising tide of more than 200,000 orders, making it a European bestseller.
There are many good reasons for this success. The Mokka has modernized the SUV segment by making innovative technologies and features from higher classes available to a broader customer base. These include the AFL+ Adaptive Forward Lighting system, as well as ergonomic seats with the Aktion Gesunder Rücken e.V. (Campaign for Healthier Backs) seal of approval and the second generation, integrated FlexFix bicycle carrier – all features which the Mokka introduced to this SUV segment. With a length of 4.28 meters, it offers ample space for five people and an elevated seating position, while fulfilling all everyday requirements. Thanks to its sporty interior and body design, the Mokka is also ideal for the weekend outings of adventurous drivers.