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Opel Market Success in Europe Continues

Jun 13, 2014

  • Market share in Europe to increase to 8 percent by 2022
  • EBIT margin of 5 percent targeted
  • 27 new models and 17 new engines by 2018
Opel News - Opel Mokka: More than 240,000 orders across Europe

Rüsselsheim.  Opel considerably increased sales across Europe in the first five months of the year, according to preliminary figures. From January through May, Opel new vehicle registrations increased by 3.6 percent to 454,807 units versus the same year-ago period, representing a 5.77 percent share of the overall vehicle market in Europe. In May Opel sold 95,143 units, and market share climbed to 5.96 percent.

Opel News - Opel ADAM: Over 90,000 orders for the lifestyle mini

“Our models are extremely popular, and we benefit from this in many European markets that are once again growing. This is also reflected in the order books. We have already received more than 240,000 orders for the Mokka across Europe, over 90,000 for our lifestyle mini ADAM and more than 100,000 for our flagship, the new Insignia,” says Board Member for Sales Peter Christian Küspert.

Opel News - New Insignia: More than 100,000 orders for the Opel flagship

This success has a broad, multi-market base. In the first five months, Opel gained market share in ten European countries. This included Germany, where market share rose to 6.88 percent of the total vehicle market over the first five months. In May alone, market share reached 7.26 percent. The compact Mokka SUV was number one in the SUV segment in May as well as in the first five months of the year. The Corsa proved to be a perennial favorite and ranked number one in the small car segment in May. The Zafira was number two in the high-capacity van segment in May as well as in the first five months of this year.

 

In the UK, Vauxhall defended its position as the second-largest brand in the first five months and in May of this year. Insignia and Zafira were top of their segments in both time periods. In May, the Mokka also took the top spot in its segment. Opel was particularly successful in Hungary in May, when it was market leader in the overall vehicle market.