Successful Lifestyle Car: 100,000 Orders for Opel ADAM
Aug 18, 2014
Burst of color for the city: Individualization champion winning drivers over
Ultra-modern: ADAM with IntelliLink infotainment and new turbo gasoline generation
Adventure-loving addition to family: Robust ADAM ROCKS ready to roll
Rüsselsheim. The unconventional urban lifestyle car Opel ADAM is thrilling experts and customers alike. It has already won a host of awards and set new standards in the lifestyle-oriented small car segment. The ADAM’s popularity makes it a ubiquitous sight on the road: since its market launch in early 2013, Opel has received over 100,000 orders for the individualization champion – including around 3,000 for the new ADAM ROCKS. The mini-crossover will be in dealerships at the end of September, offering drivers even more thrills and excitement thanks to its newest-generation, ultra-modern and super-efficient 1.0-liter direct injection turbo gasoline engine, further customization options and Swing Top canvas roof.
“Customer demand for the Opel ADAM shows us that this type of car has been missing on the market – a car that expresses its owner’s personality, that offers almost limitless customization possibilities and that makes a real statement,” says Dr. Karl-Thomas Neumann, Chairman of the Board Opel Group. “And for the adventure-loving ADAM drivers, we now have the robust ADAM ROCKS in the line-up – extremely unconventional and totally cool.”
The urban crossover newcomer shares this model line’s exceptional characteristic: almost every single car is unique. With fresh colors, different roof design options and numerous interior combinations, the ADAM ROCKS can be personalized as extensively as its stable-mates. Protective, anthracite-colored body cladding and silver skid plates enhance its tough, muscular look. The Swing Top canvas roof opens up at the touch of button in just five seconds to offer pure open-air driving fun.
The Opel ADAM and ADAM ROCKS models showcase the arrival of an all-new development under its hood. In addition to familiar naturally-aspirated gasoline engines, Opel is offering its powerful and efficient 1.0 ECOTEC Direct Injection Turbo for the first time, mated to an all-new, low-friction six-speed manual transmission. The all-aluminum three-cylinder unit is available with output of 66 kW/90 hp and the top-of-the-line 85 kW/115 hp, delivering exemplary fuel consumption and emissions values, while providing top running smoothness and performance. The 90 hp version enables CO2 emissions of just 99 g/km – an excellent value for a gasoline-powered vehicle.
ADAM ROCKS also features Opel‘s award-winning IntelliLink infotainment system familiar from the ADAM, with all its multi-media connectivity options and apps. The infotainment system has a 7-inch color touchscreen and is fully compatible with the latest ANDROID and Apple iOS-based smartphones. It is not only safe and easy to operate, it is also extremely affordable at only 300 euros, making ROCKS the best connected small car on the market, just like its ADAM stable-mates.