Oct 21, 2014
Rüsselsheim. The Corsa has not yet officially hit the market but is already a success. Europe-wide, over 30,000 customers have already decided on the new Corsa, despite the Opel dealers only having opened their order books for the fifth generation of the small car in August and the official market launch still being a few weeks away.
“The new Corsa has had an excellent start. Even though the customers have not been able to see it at the dealers and test drive it yet we are already receiving numerous orders. That demonstrates that we have a convincing package of design, technology and price,” said Peter Christian Küspert, Vice President Sales & Aftersales Opel Group. “The fifth generation will continue the success story of the Corsa. The car is an important part of our model offensive that will increase our market share considerably during the course of the next few years,” added Küspert.
The new Corsa celebrated its world premiere at the Paris Motor Show at the beginning of October. The order books were opened in Germany first but now the Corsa can be ordered in almost all major markets.
“The Europe-wide availability of the Corsa should provide another boost. The car is not just popular in Germany but also in important markets such as Great Britain and France,” explained Küspert. The new Corsa will be at the dealerships in the first countries by the end of the year. The Europe-wide market launch will be completed by January 2015.
The Corsa is one of the most important vehicles in Opel’s portfolio providing around a quarter of the overall sales. Since the launch of the first generation Corsa 32 years ago, over 12.4 million units of the small car have been sold. The predecessor of the new Corsa was sold around 3 million times between 2006 and 2014.
Even it the end of its lifecycle the previous generation proved to be very popular. During the current year, no other Opel vehicle was sold more often in Europe than the Corsa D. In Germany, the small car topped its segment for new registrations in September.
The new Corsa stands for German engineering, emotional design and outstanding value for money. Safety and assistance systems along with new, ultra-modern engines and transmissions are the technological highlights.
The new Corsa is a major player in Opel’s model offensive that will see 27 new cars and 17 new engines brought to market by 2018. Next year, for example, the new KARL will be launched. With the new entry-level Opel, the Corsa E and the stylish ADAM, all introduced in the space of less than two-and-a-half years, Opel will have its strongest small car portfolio ever and one of the youngest on the entire automotive market.
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