Oct 7, 2014
Rüsselsheim. The Opel ADAM offers almost endless individualization possibilities. The special edition ADAM by Bryan Adams in a camouflage look once again underlines this. The Canadian musician and photographer designed the limited edition as part of his cooperation with Opel.
Fans now have the possibility to buy one of the ADAMs designed by Bryan Adams at auction. The Rüsselheim-based automobile manufacturer has decided to sell seven vehicles of this exclusive series at auction with all proceeds going to charity. The auction on Germany’s largest charity auction portal, United Charity, is now open and bids for the camouflage look ADAMs can be placed via the following link www.unitedcharity.de/OpelAdam until November 21, 2014. The proceeds will go to the “Bryan Adams Foundation”. The charity looks after people in need around the world.
“Bryan Adams told me a lot about his foundation during the shooting for our ADAM calendar. Amongst others, the foundation is working on new learning opportunities in Afghanistan or global environmental projects. We wholeheartedly support these activities and would be delighted if our camouflage ADAMs achieve the highest possible proceeds,” said Opel Chief Marketing Officer Tina Müller.
Founded in 2006 by the Canadian rock star, the Bryan Adams Foundation aims to improve the quality of people’s lives around the world. The Foundation seeks to protect the most vulnerable or disadvantaged individuals in society. It aims particularly to advance education and learning opportunities for children and young people worldwide.
The Opel ADAM designed by Bryan Adams comes with a 100 hp, 1.4-liter gasoline engine with Start/Stop technology. Black leather trim, automatic climate control, heated seats for the driver and front passenger, leather steering wheel and the award-winning IntelliLink infotainment system with 7-inch color touchscreen are just some of the extensive specials offered.
Apart from designing the camouflage look ADAM, the cooperation also included the artistic direction and shooting for the 2014 Opel Calendar. This calendar was presented to the public in Munich earlier this year under the name “THE ADAM BY BRYAN ADAMS”.
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