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Opel OnStar: 1.5 Million Customer Interactions for Guardian Angel

Apr 26, 2016

  • 15 vehicles recovered with help of Opel OnStar Stolen Vehicle Assistance
  • Every second new Opel equipped with OnStar


Opel News - Opel OnStar has already recorded around 1.5 million interactions with customers who make contact by phone, mobile app or the blue OnStar service button. The unique personal connectivity and service assistant is available on all Opel passenger cars

Rüsselsheim. “Having that guardian angel there is just fantastic!” says Charlotte Tyson about OnStar, the personal connectivity and service assistant introduced by Opel in August 2015. Charlotte from England was one of the first drivers in Europe to experience how OnStar automatically reacts in an emergency. Last October she was on the way to one of her friends when she was involved in a head-on collision with another car. As the airbags in her Corsa deployed, vehicle sensors automatically alerted an OnStar advisor – Charlotte’s guardian angel – who notified the emergency services and stayed with her on the phone until they arrived at the scene of the accident.

 

Automatic crash response is just one of the many innovative features of Opel OnStar, which makes driving more convenient and ensures best connectivity. The unique service with friendly advisors instead of machines also remotely unlocks doors, downloads destinations directly to the vehicle, sends emails on vehicle health and offers a 4G/LTE Wi-Fi hotspot. Less than nine months after its launch, Opel OnStar has already recorded around 1.5 million interactions with customers who make contact by phone, mobile app or the blue OnStar service button. Currently every second new Opel delivered features OnStar.

“These unbelievable numbers prove that Opel OnStar is a resounding success! Less than a year after launch, our personal connectivity and service assistant is clearly on its way to becoming the helpful companion every driver of an Opel passenger car wants to have at their side”, exclaims Tina Müller, Chief Marketing Officer Opel Group. “The smartphone generation are ecstatic about the 4G LTE Wi-Fi Hotspot, while services such as automatic Emergency Call Service provide the older generation with the safety and security they long to have when driving.”

 

The most popular service is the myOpel mobile app, which to date customers with smartphones have launched around 700,000 times by. The app’s most popular features so far are remote locking/unlocking of doors, online vehicle location and honking the vehicle’s horn and flashing its lights. Customers can also call up important data such as oil condition or tire pressures, send destinations to the in-car navigation system and manage the car’s embedded Wi-Fi hotspot, which allows up to seven devices to connect in and around the vehicle.

 

Since launching last year Opel OnStar has received about 300,000 calls from customers and sent more than 150,000 monthly vehicle diagnostics emails. On the internet, customers have logged into the Opel OnStar page around 300,000 times.

 

Opel News - The favorite Opel OnStar service is the myOpel app. To date, customers with smartphones have launched the app 700,000 times. The most popular features: locking/unlocking of doors, vehicle location, honking the horn and flashing the lights

Opel OnStar also assists vehicle owners and police alike in case a vehicle with the system is stolen. Stolen Vehicle Assistance enables Opel OnStar to work closely with police to recover the car quickly and safely and return it to its rightful owner. Ignition Block allows Opel OnStar to send a remote signal to the vehicle that blocks the engine from starting once it has been reported stolen.

 

Thanks to Opel OnStar, 15 stolen vehicles have been located and returned to their owners to date – even across borders! Dominik Gamel’s Astra was stolen in Austria. He immediately reported the theft to the Austrian police and Opel OnStar, who located the car in neighboring Hungary. Working with the police in both countries, Opel OnStar helped retrieve the car and return it to its rightful owner within 24 hours. “When my Astra was stolen, I was so upset”, recalls Dominik, “I thought I would never see it again. I’m just so grateful to OnStar for getting it back to me!”

 

Opel OnStar is available on all Opel passenger cars, from ADAM, KARL, Corsa and Astra to Meriva, Mokka and Cascada and Zafira Tourer and Insignia . The Opel OnStar service is offered to customers in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain and Switzerland, and as Vauxhall OnStar in the United Kingdom. An additional 18 countries will follow as of August 2016.