Jun 5, 2013
Stuttgart. A big honor for a small car – today the Opel ADAM was awarded the design prize for the best interior in a production car at the “Automotive Interiors EXPO 2013” trade show in Stuttgart. The iconic urban car came out ahead of strong competitors like Alfa 4C, Jaguar F-Type, Renault Clio and the new Range Rover. The EXPO AWARD is part of the trade show for concepts, materials, surfaces, fabrics and components in vehicle interior equipment. A jury consisting of respected motor journalists from around the world selects the winners in seven categories.
Elizabeth Wetzel, Interior Design Director for the newcomer, is especially pleased with the Opel ADAM’s victory: “The individualization of the interior is one of the ADAM’s many outstanding traits. Our small lifestyle car offers almost 82.000 combinations for interior-styling. The EXPO AWARD is a wonderful tribute to the whole Opel design team.”
It is a team that is built around the GM designer at its core. The expert jury was of the same opinion and also nominated Elizabeth Wetzel in the Interior Designer of the Year category for an accolade that is very highly regarded in the industry.
The design prize makes another clear – and attention-getting – statement for the Opel ADAM. Introduced in April 2013, the newcomer has already won five titles in the noted innovation competition “Plus X Award” as well as the renowned red dot design award.