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A small car with a large presence: the Opel ADAM is star of the show

Sep 18, 2013

  • Opel’s urban success story is the winner of Autonis readers’ choice awards
Opel News - Autonis winner: Malcolm Ward, Design Director, with the ADAM award in his hands

Rüsselsheim.  A 100% convincing vote: the Opel Adam is with 39.4% of votes winner of the ‘small car’ category of Autonis, the highly esteemed readers’ choice awards of the magazine auto motor and sport judging the best design innovations of the year.


Around 18 000 readers placed their votes for eight categories and a total of 104 models. The smart ADAM received most votes across all categories and took a lead of more than 18 percentage points ahead of the second place candidate.

Opel News - Prize-giving: Opel designer Malcolm Ward together with the editors-in-chief of auto motor und sport, Jens Katemann (left) und Ralph Alex

The clear cut win by the ADAM is further evidence for the coherence inherent in Opel’s design philosophy. The attractive appearance, stylistic in-cabin room and the almost limitless possibilities for individualization of this urban model, meet the tastes of readers and Opel customers alike.


“This new win by our ADAM is a superb endorsement for Opel”, affirms Dr Karl-Thomas Neumann, chairman of the board of Adam Opel AG. “I am very happy to be able to pass on the readers’ praise to our employees who have made the success of our current models possible.”