Jan 29, 2014
Rüsselsheim. The Opel ADAM is a real winner, and its list of accolades just got longer. In the 38th Readers’ Choice Award of the respected trade magazine auto motor und sport, the lifestyle car won the overall ranking with 24.2 percent of the votes in the mini car category, edging out the VW Up (23.9 percent) and the Mini (16.6 percent).
“We at Opel are especially delighted with this prize, because a large number of well-informed readers voted for our ADAM. This victory over strong competitors shows that we hit the mark with our individualization champion. Since its launch, we have received over 62,000 orders. This is a success story that is just beginning. On behalf of Opel, I would like to thank all the auto motor und sport readers – obviously you are real car aficionados,” said Opel CEO Dr. Karl-Thomas Neumann at the awards ceremony in Stuttgart.
According to the publisher Motor Presse Stuttgart, exactly 115,285 readers participated in Best Cars. They voted in ten categories in both overall and import brands ranking, choosing from a total of 384 models – eleven more than last year.