Opel News - ADAM wins Readers Choice Award

ADAM Wins Readers Choice Award

The Opel ADAM wins the Readers Choice Award by the respected trade magazine auto motor und sport.

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ADAM Wins Major Readers’ Choice Award

Jan 30, 2014

  • 115,285 readers of trade magazine auto motor und sport voted
  • Opel ADAM wins overall ranking in mini car category
  • CEO Karl-Thomas Neumann accepts the award in Stuttgart
Opel News - Opel CEO Dr. Karl-Thomas Neumann with editor-in-chief Jens Katemann at the awards ceremon

Rüsselsheim.  The Opel ADAM is a real winner, and its list of accolades just got longer. In the 38th Readers’ Choice Award of the respected trade magazine auto motor und sport, the lifestyle car won the overall ranking with 24.2 percent of the votes in the mini car category, edging out the VW Up (23.9 percent) and the Mini (16.6 percent).

 

“We at Opel are especially delighted with this prize, because a large number of well-informed readers voted for our ADAM. This victory over strong competitors shows that we hit the mark with our individualization champion. Since its launch, we have received over 62,000 orders. This is a success story that is just beginning. On behalf of Opel, I would like to thank all the auto motor und sport readers – obviously you are real car aficionados,” said Opel CEO Dr. Karl-Thomas Neumann at the awards ceremony in Stuttgart.

Opel News - Awards ceremony: auto motor und sport editor Birgit Priemer, Opel CEO Dr. Karl-Thomas Neumann, editor-in-chief Jens Katemann

According to the publisher Motor Presse Stuttgart, exactly 115,285 readers participated in Best Cars. They voted in ten categories in both overall and import brands ranking, choosing from a total of 384 models – eleven more than last year.