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Mary Barra Receives “Automotive Key Player” Award for her Contribution to Auto Industry Development

Sep 16, 2015

  • Spanish Minister of Industry, Energy and Tourism, José Manuel Soria in attendance
  • Mary Barra: “At GM we put the customer at the center of everything we do”
  • GM CEO also emphasizes the greatest product offensive of the Opel history with 29 new models up to 2020
Opel Awards - Distinguished line-up (from left to right): Sergio Piccione (Automotive Information Editor at El Mundo), David Jiménez (Editor in Chief of El Mundo), Giampaolo Zambeletti (Vice President of Unidad Editorial), Mary Barra (GM CEO), José Manuel Soria (Spanish Minister of Industry, Energy and Tourism), Antonio Fernández- Galiano (CEO of Unidad Editorial)

Madrid. Mary Barra, CEO of General Motors, has been officially added to Automotive Key Player Gallery run by “El Mundo”. On an annual basis, the Spanish newspaper highlights the professional performance and contribution to auto industry development of a key player at global level. Barra´s leadership ability as well as the focus on placing the customer at the center of all company activities were decisive in achieving this prestigious award.


Barra traveled to Spain for the first time since taking up her position directly after the world premiere of the new Opel Astra at the Frankfurt Motor Show (IAA). She received the ninth edition of the award from the hands of Antonio Fernández Galiano, Chairman and CEO of Unidad Editorial, David Jiménez, Director of El Mundo, and Sergio Piccione, automotive responsible of the newspaper.


Spanish Minister of Industry, Energy and Tourism, José Manuel Soria and Giampaolo Zambeletti, Unidad Editorial Vice President, as well as relevant representatives of the Spanish automotive industry attended the award ceremony.


Mary Barra was appointed CEO of General Motors on January 15, 2014. Under her leadership, GM is focusing on turning into world industry leader in automobile design, quality technology, product safety, customer service and business performance.

Opel Awards - Grateful: GM CEO Mary Barra thanked the jury and accepted the award on behalf of the entire team at General Motors.

Barra expressed her gratitude for being recognized by the jury on behalf of all General Motors employees around the world. “It is very important for the entire GM team to focus on the customer, to be leaders in safety and quality and to become the most valued automotive company in the world,” she said.


The GM CEO continued to reiterate her commitment to Opel. “We have high expectations regarding Opel. Last year, it was the third largest brand in the European Union, selling more than one million vehicles. We are currently implementing the biggest product offensive in the history of Opel/Vauxhall with 29 new model set to be launch from 2016 to 2020. This range of new models, all with exciting designs and innovative technologies, will help Opel continue to grow.”


Mary Barra also highlighted the dynamism of the automotive industry and the deep transformation that it is experiencing. “The most exciting times are still to come. We are implementing significant changes at GM and we will see more changes over the next 5 to 10 years than we have seen in the past 50. The exponential growth of customer focused connectivity like OnStar or the wave of changes in the future with intelligent driving systems oriented to autonomous driving will help to mitigate or avoid 80% of accidents and will make customers’ lives safer”.


The Spanish Minister of Industry, Energy and Tourism, Jose Manuel Soria, thanked Mary Barra and GM for their ongoing commitment in Europe and Spain: “The support of the company has an important knock-on effect for the Spanish industry.”