Welcome to an entirely less normal event celebrating the launch of the new Opel Mokka. Opel is teaming up with Defected Records - the most influential UK house music label of all time, dedicated to the finest house tracks, artists and festivals. Together they’re hosting a virtual dance party with six of Europe’s hottest DJs playing six hours of sizzling beats from six special locations. Subscribe to A Less Normal Experience, streaming on 09.04.2021 @ 19:00 CET and join over three million clubbers via YouTube, Facebook & Twitch.
So show up, tune in, and leave all your normal at the door.
WHAT A LESS NORMAL EXPERIENCE IS ALL ABOUT.
A LESS NORMAL PARTNERSHIP.
The world’s already got enough normal, new or otherwise. When we built the bold and pure new Mokka it was clear it was anything but ordinary. We teamed up with folks sharing the same attitude to leaving normality in the dust – that’s where Defected Records came in.
James Kirkham, Chief Business Officer at Defected said: “We’re looking to do things differently; by leveraging music as the common denominator to millions, we’re giving modern consumers new routes into the Opel brand, launching a vehicle like the Opel Mokka in a truly exciting and engaging way. By simultaneously releasing our club remix soundtrack from the TV spot and embedding it onto promotional assets - all leading to our virtual launch party, Less Normal Experience - we’re flipping the traditional marketing script and showing how the power of music can work way beyond a mere sound sync.”