OPEL. THE FUTURE IS EVERYONE’S.
OUR STANCE.

We don’t know, what the future holds.
But we know, it can’t be the same as the past.
Everything has to change: our world, our cities, our lives.

For less accidents, noise and emissions. To make mobility really accessible to all of us. To make technology for a humane way of life. For a planet we can be proud to pass on to our children.

It is our aspiration, that everyone can participate in this change.

Why should what is important for all only be accessible to a few?

We don’t always want to be the first. But we always want to be the first to make the best accessible for everyone.

There’s no time to lose. Because only those inventions that are available for all will actually make the world a better place.

OPEL. THE FUTURE IS EVERYONE’S.


An accident can happen to anyone – but immediate help is only available to a select few. It shouldn’t be this way. That’s why almost every new Opel comes with Automatic Crash Response from OnStar.

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The world has been longing for an alternative way to mobility. With a 520 kilometre range (NEDC), the Opel Ampera-e is the first ever affordable everyday electric car in its class.

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German engineering has been a luxury available to just the privileged for a long time. With the introduction of the Insignia, Opel is making premium technologies, like personal assistance and LED matrix light, available to everyone.

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First class service should be affordable for everyone. That’s why OnStar assists 24/7 – even booking hotel rooms during the journey – simply by pressing a button.

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“Opel delivers. For everyone!”

How Jürgen Klopp, Opel brand ambassador, sees the future.

“And what do you say?”

We asked people what they think of our new brand claim “The future is everyone´s”.

“The future – not just for those who can afford it.”

CMO Tina Müller about the new Opel brand claim.