1. Types of data being processed / Links to other websites
2. Collection and use of personal and non-personal information
4. Web beacons and pixels
5. Tracking and Analysis
7. Cookies which we use
8. Enabling and disabling cookies and similar technologies
9. Interaction with Social Media Networks
10. Right to information about your personal data / Correction, blocking or deletion
11. Right to withdraw your consent
13. Contacting us
This website is operated by Adam Opel AG (“Opel”) and hosted on a server owned by General Motors Holdings LLC (Michigan, USA). All other microsites operated by Adam Opel AG are hosted in Europe. The registered office of Adam Opel AG is situated in Bahnhofsplatz, D-65423 Rüsselsheim, Germany.
Opel cares about your privacy. We collect and process various types of personal data via this website. This includes:
• Information you provide to us when registering, requesting and using our services and our website, such as name, address, e-mail address, as well as image files uploaded by you as a user.
• Information that we need when you report a problem with our website.
• Information collected with cookies.
This website can also contain links to other Opel websites or to websites of our Opel partners, authorized workshops, other affiliated companies or social media websites. When you click on such a link to any of such other Opel or third party websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.
Please be informed that Opel cannot accept any responsibility or liability for third party websites.
When you submit personal information to Opel, we will store and process this information about you for the purpose of responding to your request(s), for marketing and market research purposes, for customer service, analysis of sales data and to contact you in accordance with your contact preferences. If necessary, we also ask you to participate in surveys which we use for Opel-related marketing, market and opinion research purposes, if you agree.
We also pass on information to worldwide companies affiliated with Opel, our Opel partners and authorized workshops and service providers for the above mentioned purposes.
To the extent that personal data are transferred and processed to countries outside the European Economic Area (EEA) (for example, for the purpose of technical storage and processing by a data processing service provider in the USA), this is of course in full compliance with the applicable legal provisions for the protection of personal data. Unfortunately, the transmission of data over the Internet is not completely secure. Although we do our utmost to protect your personal data, we cannot guarantee the security of your data transmitted via our website. Your data will be transmitted exclusively via a secure server.
We will not sell your personal data or share it with any other companies for their own use without prior information or, if necessary, without your consent.
We will only contact you electronically if you have expressly agreed to this.
To optimise this website in terms of system-performance, usability and providing useful information about our products and services, we automatically gather and store information in log files on your computer. This includes your Internet Protocol (IP) address, browser type and language setting, operating system, internet service provider (ISP) and the date/time stamp. This is statistical data about browser usage and Internet patterns of our users.
We use this information to manage the website efficiently, learn more about our users’ behaviours across the website, analyse trends and gather demographic data about our users as a whole. The information collected may be used for our marketing and advertising services and communications (for example optimizing and improving the user experience, providing more attractive special offers and services).
If we use non-personal information together with Personal Data, this information is treated as Personal Data for as long as it remains combined.
This website, email messaging, online services, advertisements and interactive applications use “cookies” for optimizing our services.
• What is a “cookie”?
A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Opel website more personal and better responding to the user’s individual needs.
Some cookies are important for the functionality of this Website and are automatically activated when visited by the users. Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.
• What kind of cookies does this website use?
Adam Opel AG may use three types of cookies on this website:
Cookies are categorized as follows:
• Essential Cookies,
• Performance Cookies
• Persistent Cookies
Essential Cookies enable our users to navigate the website and use features. Without these Cookies, the requested services can not be provided, such as our Vehicle Configurator, Dealer Locator Function, or Request Forms.
We use Essential Cookies to:
• Ensure that the web page functions and the functions are executed correctly, and
• Allow you to save your selection in the Vehicle Configurator, and
• Allow you to plan the route to your nearest dealer in the Dealer Locator.
Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.
We use Performance Cookies to:
• Create statistics on how our website is used,
• See how effective our advertising campaigns are, and;
• Review non-person-related user behaviour, and thus improve our website.
Some of the Performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than those mentioned above.
So-called ‘Persistent Cookies‘ are stored on the user's computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit. Some of these cookies are provided by authorized third parties.
We use ‚Persistent Cookies‘ to:
• Opel.com provides offers that we think may be of interest to our users,
• Provide our media and advertising partners with information about your visit, so that they can offer targeted ads;
• Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g., colour selection function in the vehicle configurator) and is not used for other purposes.
Some ‚Persistent Cookies‘ are provided by authorized third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.
This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Omniture Publish) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).
Opel uses for a continuous optimization of its marketing communication the analytical software “Omniture Publish” of Adobe Inc. It allows for tracking on-line behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on servers of Adobe Systems Incorporated in San José, California, USA Opel does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here: http://www.adobe.com/privacy/opt-out.html
By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions. They enable advertising of Opel products on partner and social media websites for users who have been interested in Opel products.
The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data.
Furthermore, no user-related data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.
You have the option at any time to deactivate the use of re-targeting cookies by clicking on the following link: http://www.turn.com/privacy/opt-out-of-the-turn-platform
7.1 Cookies on the desktop website
These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited.
• Ad Pepper Media
• Amazon Associates
• Microsoft Advertising
• Google AdWords
• SMART AdServer
These cookies are used to count visitors to our website and to measure how the website is used:
These cookies are used to examine the use of our website for optimization purposes:
These cookies ensures that online surveys that you have already completed or refused are not displayed again.
These cookies are used to examine the use of our website to display voucher programs for certain usage patterns.
• IgnitionOne (Email: email@example.com)
7.2 Cookies on the mobile website
This cookie identifies a user in an anonymous form. It contains information about the user’s personal settings on the website (language, search criteria, configured model, etc.) and saves certain interaction sequences to ensure the flexible navigation and navigation between individual pages.
These cookies store information about how visitors use our mobile website, and help us to develop our mobile website progressively according to your interests:
This cookie indicates that cookies are enabled in your browser:
These cookies are used to count the visitors to our website and to measure how the website is used:
• Signal (Email: firstname.lastname@example.org)
These cookies are used to examine the use of our website for optimization purposes:
This cookie ensures that online surveys that you have already completed or refused are not displayed again:
This cookie contains the URL via which the user came to the mobile website. This cookie is required for tracking:
• Fitreferrer / Original referrer
This cookie is used to collect information that is important for the processing of the software FIT used for the mobile website (https://developer.sevenval.com/docs/)
The 'Help' menu in the Internet browser's menu bar on your computer tells users:
• how to prevent the acceptance of new cookies in the browser;
• how to set the browser to notify them when they receive a new cookie;
• how to completely disable Cookies.
If Cookies are disabled then much of the content on opel.com will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this we recommend that Cookies are enabled.
There are many on-line publications on cookies in case you want to read more. See for example: http://www.allaboutcookies.org
Customer care and assistance via Social Media
You may contact Adam Opel AG also via our Social Media Channels. E.g., if you send us a message or post something on our Social Media Channels, we may use the information in your message or post to follow-up with you on the issue you contacted us for via the Social Media Channel which you used. In order to give you the assistance you requested, we may ask you to provide via direct or private message further information such as details on the issue, name, email, VIN, phone, location (city/state) and/or make, model and year of the vehicle. The information you provide will not be used for direct marketing; market research for service and product improvement will only be carried out on bases of aggregated (anonymized) data.
Please note that you should not include any sensitive data (such as information on racial or ethnic origin, political opinions, religious or philosophical convictions, or health) into you post or message.
Be aware that if you post something on a public Social Media Channel, anyone might be able to read it.
Social Media Plug-ins
This website does not use the original social plugins (‘plugins’) of the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’), but a modified form.
We have modified the plugins on this website so that the transfer to Facebook of data that can be associated with a person only takes place after clicking the Share button.
Clicking the Share button activates the plugin and your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred by Facebook directly to the browser, which integrates it in the website. We therefore have no influence on the scope of data that Facebook collects with this plugin, which is why we are informing you based on information available to us:
By clicking the Share button, Facebook receives the information that you have called up the corresponding page on our website. If you are logged on to Facebook, then Facebook can assign your visit to your Facebook account. When you interact with the plugins, for example by clicking the Share button, the corresponding information is transmitted by your browser directly to Facebook where it is stored. If you are not a Facebook member, it is nevertheless possible for Facebook to obtain and store your IP address. Only an anonymized IP address is stored in Germany according to Facebook.
For the purpose and scope of data collection as well as the subsequent processing and use of the data by Facebook after clicking the Share button, and your related rights and the settings you can configure to protect your privacy, please consult the Facebook data privacy statement https://www.facebook.com/about/privacy/.
This website does not use the original plugins for ‘google+1’ (Google Plus) provided and operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (‘Google’), but a modified form.
We have modified the plugins on this website so that the transfer to Google of data that can be associated with a person only takes place after clicking the ‘+’ button.
Clicking the ‘+’ button activates the plugin and your browser establishes a direct connection with the Google servers. The content of the plugin is then transferred to your browser, which integrates it in the website that is displayed. This sends the information to Google that you have visited our website.
If you are logged on to your personal Google account with Google Plus or Google while visiting our website, Google can assign the website visit to this account. Clicking the button transmits this information directly to Google where it is stored. If you want to prevent this transfer of data, you have to log off your Google Plus or Google account before visiting our website.
We have no influence on the scope and content of the data Google collects with the button. It is not possible for us to exclude the possibility that your IP address is also collected and transmitted. For the purpose, scope, and use of the data collected by Google Inc., please consult their data privacy statement: https://developers.google.com/+/web/buttons-policy
If you are a Google Plus member or have logged on to Google and do not want Google to collect data when you call up our website, linking this to your member data stored by Google, you have to log off Google Plus or Google before visiting our website.
Our website contains functions of Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. When you use Twitter and in particular the ‘Re-Tweet’ function, Twitter links your Twitter account with the websites you have visited. This is shared with other Twitter users, in particular your followers. Data is also transmitted to Twitter this way. We as the provider of our website are not informed by Twitter about the content of the transmitted data or its use. You can obtain further information under the following link: http://twitter.com/privacy
However, please note that you can change your Twitter privacy settings in your account settings under http://twitter.com/account/settings.
Source: Flegl Rechtsanwälte GmbH
You may at any time request information about the personal data stored about you, the origin of the data, the recipients of the data, the purpose of the storage, as well as the persons and entities to whom we regularly transmit your personal data. In addition, you have the right to update, correct, block or delete your data in accordance with the legal provisions.
If you have provided us with personal data and would like to know whether and which personal data about you are stored with us, or if you would like information about the use of your data or the correction / blocking / deletion of your data, please contact us by email to the Customer Assistance Centre at email@example.com
You have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.
Adam Opel AG
Mail our customer care center : firstname.lastname@example.org
T: +49(0) 6142 7-70
F: +49 (0) 6142) 7-7 88 00
Version: February 2017
See our Legal Notice for the full company details.
Opel will use reasonable efforts to ensure that the contents of this Site are accurate and up to date but does not accept any liability for any claims or losses arising from a reliance upon the contents of the Site. Some of the information on this Site may not be correct due to product changes which may have occurred since it was launched. Some of the equipment described or shown may only be available in certain countries or may be available only at extra cost. Opel reserves the right to change product specifications at any time. For the actual product specifications in your country, please consult your Opel dealer.