1. Types of data being processed / Links to other websites

2. Collection and use of personal and non-personal information

3. Use of cookies

4. Web beacons and pixels

5. Tracking and Analysis

6. Re-targeting

7. Cookies which we use

8. Enabling and disabling cookies and similar technologies

9. Interaction with Social Media Networks

10. Right to information about your personal data / Correction, blocking or deletion

11. Right to withdraw your consent

12. Changes to the Privacy Policy

13. Contacting us

This website is operated by Adam Opel AG (“Opel”) and hosted on a server owned by General Motors Holdings LLC (Michigan, USA). All other microsites operated by Adam Opel AG are hosted in Europe. The registered office of Adam Opel AG is situated in Bahnhofsplatz, D-65423 Rüsselsheim, Germany.

Please read this policy carefully before using this website because it explains how we will process personal data and how we use cookies. Using this website indicates that you accept this policy.

1. Types of data being processed / links to other websites

Opel cares about your privacy. We collect and process various types of personal data via this website.  This includes:


• Information you provide to us when registering, requesting and using our services and our website, such as name, address, e-mail address, as well as image files uploaded by you as a user.

• Information that we need when you report a problem with our website.

• Information collected with cookies.


This website can also contain links to other Opel websites or to websites of our Opel partners, authorized workshops, other affiliated companies or social media websites. When you click on such a link to any of such other Opel or third party websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.


This website can also contain iFrames with content of other Opel websites or of websites of third parties. Opel is not responsible for third-party content presented in iFrames. The information presented therein is the sole responsibility of those website owners. Opel has no control or responsibility for the content of independent websites and provides this external content to its visitors for their convenience. As a result, when you visit a page containing such content, you may be presented with cookies from these third party websites. Opel does not control the distribution of these cookies. Please check the third party's privacy policy for more information.


Please be informed that Opel cannot accept any responsibility or liability for third party websites.


If the individual site is NOT using ‘iFrames’ this paragraph can be deleted.

2. Collection and use of personal and non-personal information

When you submit personal information to Opel, we will store and process this information about you for the purpose of responding to your request(s), for marketing and market research purposes, for customer service, analysis of sales data and to contact you in accordance with your contact preferences. If necessary, we also ask you to participate in surveys which we use for Opel-related marketing, market and opinion research purposes, if you agree.

We also pass on information to worldwide companies affiliated with Opel, our Opel partners and authorized workshops and service providers for the above mentioned purposes.


To the extent that personal data are transferred and processed to countries outside the European Economic Area (EEA) (for example, for the purpose of technical storage and processing by a data processing service provider in the USA), this is of course in full compliance with the applicable legal provisions for the protection of personal data. Unfortunately, the transmission of data over the Internet is not completely secure. Although we do our utmost to protect your personal data, we cannot guarantee the security of your data transmitted via our website. Your data will be transmitted exclusively via a secure server.

We will not sell your personal data or share it with any other companies for their own use without prior information or, if necessary, without your consent.

We will only contact you electronically if you have expressly agreed to this.

To optimise this website in terms of system-performance, usability and providing useful information about our products and services, we automatically gather and store information in log files on your computer. This includes your Internet Protocol (IP) address, browser type and language setting, operating system, internet service provider (ISP) and the date/time stamp. This is statistical data about browser usage and Internet patterns of our users.

We use this information to manage the website efficiently, learn more about our users’ behaviours across the website, analyse trends and gather demographic data about our users as a whole. The information collected may be used for our marketing and advertising services and communications (for example optimizing and improving the user experience, providing more attractive special offers and services).

If we use non-personal information together with Personal Data, this information is treated as Personal Data for as long as it remains combined.

3. Use of cookies

This website, email messaging, online services, advertisements and interactive applications use “cookies” for optimizing our services.


What is a “cookie”?


A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Opel website more personal and better responding to the user’s individual needs.


Some cookies are important for the functionality of this Website and are automatically activated when visited by the users. Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.


What kind of cookies does this website use?

Adam Opel AG may use three types of cookies on this website:

Cookies are categorized as follows:
• Essential Cookies,
• Performance Cookies
• Persistent Cookies


Essential Cookies enable our users to navigate the website and use features. Without these Cookies, the requested services can not be provided, such as our Vehicle Configurator, Dealer Locator Function, or Request Forms.

We use Essential Cookies to:
• Ensure that the web page functions and the functions are executed correctly, and
• Allow you to save your selection in the Vehicle Configurator, and
• Allow you to plan the route to your nearest dealer in the Dealer Locator.


Performance Cookies

Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.


We use Performance Cookies to:
• Create statistics on how our website is used,
• See how effective our advertising campaigns are, and;
• Review non-person-related user behaviour, and thus improve our website.

Some of the Performance cookies are provided by authorized third parties, but we do not allow cookies to be used for purposes other than those mentioned above.


So-called ‘Persistent Cookies‘ are stored on the user's computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit. Some of these cookies are provided by authorized third parties.

We use ‚Persistent Cookies‘ to:
• provides offers that we think may be of interest to our users,
• Provide our media and advertising partners with information about your visit, so that they can offer targeted ads;
• Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g., colour selection function in the vehicle configurator) and is not used for other purposes.


Some ‚Persistent Cookies‘ are provided by authorized third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.

4. Web beacons and pixels

This website contains web beacons (also called: “pixel tags”). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Omniture Publish) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).

5. Tracking and Analysis

Opel uses for a continuous optimization of its marketing communication the analytical software “Omniture Publish” of Adobe Inc. It allows for tracking on-line behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on servers of Adobe Systems Incorporated in San José, California, USA Opel does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here:

6. Re-targeting

By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions. They enable advertising of Opel products on partner and social media websites for users who have been interested in Opel products.


The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data.


Furthermore, no user-related data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.


You have the option at any time to deactivate the use of re-targeting cookies by clicking on the following link:

7. Cookies which we use

In this section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking on the name of the cookie. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings, see point 8.


7.1 Cookies on the desktop website

These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited.

Ad Pepper Media
Amazon Associates
Microsoft Advertising
Google AdWords
SMART AdServer

These cookies are used to count visitors to our website and to measure how the website is used:

• Signal (Email:
• Omniture
• eDX


8. Enabling and disabling cookies and similar technologies

The 'Help' menu in the Internet browser's menu bar on your computer tells users:


8. Enabling and disabling cookies and similar technologies

The 'Help' menu in the Internet browser's menu bar on your computer tells users:


8. Contacting us

If you have any questions, comments and requests regarding this privacy policy, please contact us at the address stated below. The same applies in case you want to have access to any information we have on you as collected via this Site, or when you want this information to be corrected, blocked or deleted.


Adam Opel AG
D-65423 Rüsselsheim


Mail our customer care center :

T: +49(0) 6142 7-70
F: +49 (0) 6142) 7-7 88 00


See our Legal Notice for the full company details


Date: March 2, 2012