Mark, good design must be ahead of its time for people to appreciate it for years to come. How does this affect your work?
Mark Adams: I definitely agree. And I can think of some good examples among our cars, for example the latest Corsa. When we launched it on the market, it was a breath of fresh air compared to the competition. Even now after several years, its looks have endured. To achieve this, it takes a strong design statement that goes beyond the customer’s expectations. The Calibra and the Corsa B already followed this line of thinking. Right now, the Insignia is an excellent case in point. It looks as good now as it did back when it was launched
Mark Adams was born in London (England) in 1961. He studied engineering and design, completing his bachelor degree in Mechanical and Automotive Engineering and reading a Master’s degree in Automotive Design at the Royal College of Art in London. He held various executive positions in design at Ford before taking the role of head of Exterior Design for GM Europe in 2002. He was instrumental in the design of the Antara, Astra TwinTop, Corsa, Zafira Tourer and Astra GTC. In 2007, he was appointed Vice President Design for Opel/Vauxhall and has continued leaving his unique mark on the current sculptured look that has become synonymous with Opel.