Jun 10, 2014
Rüsselsheim. For the first time ever, Opel is the exclusive mobility partner of the 32nd Munich Film Festival taking place from June 27 – July 5. Opel continues the idea behind the “Umparken im Kopf“ campaign in an attention-getting manner with this cooperation. As with the campaign’s TV spots, out-of-home ads and the accompanying social media activities, the automaker’s engagement at the Munich Film Festival again underlines its positive image change and continues dispelling existing prejudices, encourages re-thinking and looking more closely at the brand and its cars.
In Munich Opel will be present with a host of communication measures and two exhibition vehicles – the Opel ADAM in camouflage look designed by musician and photographer Bryan Adams and the new ADAM ROCKS. In the festival center, the “Umparkzone” is the meeting place for accredited trade visitors and media representatives to watch the film. Mobile attention-getters will be the “Umpark Shuttle” with an Opel Insignia fleet to shuttle prominent national and international guests to the red carpet as well as a small fleet of Opel classic cars. In addition, on Wednesday, July 2, Opel will present the gala premiere of the movie “Der Koch”, the film adaptation of the book of the same name written by Swiss author Martin Suter, starring famous German actress Jessica Schwarz.
“Good movies have a surprise in store. Good car brands do too.” This is on Opel’s posters for the film festival. “It’s not just since the beginning of our ‘Umparken im Kopf’ campaign that everyone is talking about Opel. But it has noticeably increased the interest in our innovative models – even the most steadfast optimists would not have dreamed of this one year ago,” says Opel Chief Marketing Officer Tina Müller. “The new partnership with the Munich Film Festival is another step along the successful path that we have started down with our campaign.”