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Opel ADAM as TTIP Example for US Ambassador Emerson

Jun 15, 2015

  • Opel Group CEO Dr. Karl-Thomas Neumann and John B. Emerson meet in Berlin
  • State Secretary for Economy Machnig representative of the German government
  • A unique ADAM shows how important TTIP is for the automotive industry


Opel News - With the TTIP ADAM at the Brandenburg Gate: Kimberly Emerson, Opel Group CEO Dr. Karl-Thomas Neumann, US Ambassador to Germany John B. Emerson, Opel board members Katherine Worthen, Johan Willems, Michael Lohscheller, Tina Müller, Ulrich Schumacher, Charlie Klein, Peter Christian Küspert and Peter Thom along with Joachim Koschnicke, Opel Vice President Government Relations and Public Policy (from left to right)

Berlin/Rüsselsheim. Opel shows just how important the Transatlantic Trade and Investment Partnership (TTIP) is for the economy with a specially prepared ADAM. Opel Group CEO Dr. Karl-Thomas Neumann presented the car to John B. Emerson, United States Ambassador to Germany, in front of the Brandenburg Gate. Matthias Machnig, State Secretary in the Federal Ministry for Economic Affairs and Energy joined the meeting as the representative of the German government.

Opel News - Kimberly Emerson, Opel Group CEO Dr. Karl-Thomas Neumann, US Ambassador to Germany John B. Emerson, State Secretary Matthias Machnig and Joachim Koschnicke, Opel Vice President Government Relations and Public Policy (from left to right)

The unique ADAM shows the challenges a carmaker faces when intending to export a European car to the United States. A huge investment for technical changes would be necessary to meet the various demands. These normally result in such projects no longer being profitable. For example, the front, roof and rear-end structures along with the airbag system and the lights of the ADAM would all have to be changed. All of these modifications are visually highlighted on the body of the TTIP ADAM to make the technological effort plain to see.

Opel News - Opel presented the TTIP ADAM at the Brandenburg Gate in Berlin: Kimberly Emerson, Opel Group CEO Dr. Karl-Thomas Neumann, US Ambassador to Germany John B. Emerson, State Secretary Matthias Machnig and Joachim Koschnicke, Opel Vice President Government Relations and Public Policy (from left to right)

Dr. Karl-Thomas Neumann committed to the planned agreement during his meeting with John B. Emerson and Matthias Machnig. “This ADAM shows exactly how many chances we are missing out on because of pointless obstacles. The different safety norms would mean us having to put in an enormous effort – even though the safety standards are already extremely high on both sides of the Atlantic,” said Dr. Neumann.

 

“TTIP offers the unique opportunity of taking the current transatlantic standards and norms and further developing these together,” he added.