Jul 27, 2015
Rüsselsheim. CarUnity, the innovative carsharing concept powered by Opel has made a promising start. Currently, roughly one month after its launch, around 1,500 cars are available on the new platform, mainly in the Rhine-Main area, which is Opel’s home turf. The free app already has over 5,000 registered users. “We have taken a strategically important step towards becoming a mobility provider with the successful launch of CarUnity. We will build on this and fire up the next step now,” said Opel Group CMO Tina Müller.
“We initially focused our marketing efforts on the Rhine-Main area. Now we will up the ante all over Germany. We will be targeting the Berlin metropolitan area next and will intensify our commitment there,” added Dr. Jan Wergin, Director Opel Community Carsharing. Berlin is a hotspot for carsharing. “That is why expanding to the German capital is the next logical step to take for CarUnity. We are optimistic that our concept will be just as successful in Berlin as it is in the Rhine-Main area,” said Wergin.
Opel launched its new carsharing community under the motto “Better off sharing” (“Wer teilt, fährt besser”) at the end of June. CarUnity provides a quick, easy and flexible opportunity for car owners to offer their car for rental. Opel is treading a new path with the free CarUnity app and is the first car manufacturer to offer carsharing for everyone. It does not matter if the car is an Opel or a different brand.
The expansion of the mobility services portfolio is an important pillar on Opel’s plans for the future. Earlier this month, Opel secured a stake in the ridesharing platform flinc. Furthermore, the already existing cooperation between flinc and CarUnity will be extended. As of 2016, the internet and app-based ridesharing platform will provide the technological platform to provide ridesharing via the carsharing app. “This step will add further impetus to our intended change towards becoming a mobility service provider,” said Tina Müller.
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